xoco325 is a former chocolate factory in Soho whose conversion by DDG to a glass-and-cast-aluminum-faced condominium soulfully reinterprets the historic neighborhood. For the project’s marketing campaign, we commissioned DC Comics and Marvel illustrator Shawn Martinbrough to imagine the old and new architecture populated by superheroes.
Services: Creative Strategy, Storytelling, Experiences, Identity, Art Direction, Environmental Graphic Design, Naming, Digital Design
Critically acclaimed illustrator Shawn Martinbrough pictured xoco325 through the eyes of superheroes
The collaboration yielded a boldly designed, limited-edition graphic novel
The Martinbrough commission breathed exciting life into the architectural vision for xoco325
Model apartment at xoco325
A view into the superheroes's condominium by artist Shawn Martinbrough
Translating Martinbrough’s illustrated world into a New York billboard campaign
A bespoke chocolate bar made in collaboration with master chocolatier Jacques Torres pays homage to xoco325’s history
Shawn Martinbrough’s work for DC Comics includes his critically-acclaimed two year collaboration with novelist Greg Rucka on “Batman: Detective Comics”. His graphic novel projects for Marvel Entertainment include “Luke Cage Noir”, “Black Panther: The Most Dangerous Man Alive” and
a Captain America graphic novel exclusively for the U.S. Army & Air Force Exchange Service. This special project had a million copy print run and was distributed on military bases across the country with the release of the feature film, “Captain America: The First Avenger”.
Shawn is currently illustrating “Thief of Thieves”, the bestselling graphic novel series written by Robert Kirkman, the creator of the hit AMC television series, “The Walking Dead”. “Thief of Thieves” is in development for a live-action television series.
Shawn is the co-creator and co-author of “The REN”. The upcoming 200 page graphic novel is set during the Harlem Renaissance and will be published by First Second Books.
His art instruction book, How To Draw Noir Comics: The Art and Technique of Visual Storytelling, is published by Random House and has been reprinted in several languages. www.shawnmartinbrough.com.
Shawn Martinbrough's unique take on the courtyard and fitness studio
The condominium’s gym as rendered by artist Shawn Martinbrough
The daylight-flooded fitness studio overlooks the courtyard garden, which was conceived as an unexpected haven for residents