To launch three real estate development projects by DDG in San Francisco, we produced journals, with popular design publication Apartamento Magazine, about and in collaboration with the immediate neighborhood. Chronicling the homes and lives of memorable Hayes Valley residents and business owners, the magazine serves as a local reference and fosters community.

Services: Creative Strategy, Storytelling, Identity, Art Direction, Environmental Graphic Design, Digital Design

Our overall branding strategy was inspired by the pattern of sunshade panels of 8 Octavia
400 Grove is one of the three properties in the San Francisco creative hub Hayes Valley
We produced Hayes Valley Journal to spotlight communities and small businesses in the neighborhood
8 Octavia
An informative poster is cleverly inserted within Hayes Valley Journal
Personal stories engender readers’ emotional investment in Hayes Valley
Wood siding and salvaged redwood dowels are translated into a graphic interface
The inverted townhouse residences of 450 Hayes
The poster insert for 450 Hayes reflects the angled bays that articulate that building’s exterior